Iconography
Below is an iconography set created for Joon Loloi, a new business extension of Loloi Rugs. I worked with the UX/UI team from a usability stand point to create icons that could be read as small as 32px clearly. Below, you'll see them in context on a product page. Due to the nature of the products, they wanted to go with a more organic, brush-like, approach texturally, but clean illustratively for readability.
Love, Loloi
Love Loloi is the CSR (Corporate Social Responsibility) Program the Joon Loloi and Loloi Rugs share. I created the logo and illustrations for the three social pillars, as well as helped with the webpage layout and content on the page itself.
Below is the home page of Joon Loloi scrolled down to see 3 different informative sections. In the middle sits the Love Loloi logo overlayed on an image I chose that helps convey the human and hands on approach to Love Loloi's initiative.
Below is the Love, Loloi homepage for the CSR program.
Here are the icon illustrations for each tenet of the program. They're hand drawn illustrations to help convey the humanity behind the program.
Below is Love, Loloi Instagram story slides.
