2024 Catalog
I designed the annual catalog for Loloi Rugs this for 2024. With over 500 pages, this catalog includes Loloi branded rug collections and all Carrier and Co. rug collections. Each collection layout includes the title of the collection, the materials used, a description of the rug, sizing, and a QR code that leads the reader to Loloi's website. I also designed the packaging you see in the mockup above. Hundreds of catalogs are mailed out to customers and trade accounts.
Email Layout
These are some email designs showcasing Loloi branded emails. Loloi follows a pretty simple color block layout that breaks up different sections for easy readability. The Outdoor Rug Email is promoting Loloi's outdoor rugs to help market towards customers looking to update their outdoor spaces for summer. The High Point Spring 2024 email is recapping this year's market event and reminding customers about to check out all the new products and collaboration launches they saw at this year's Spring Market. The third email is promoting some of Loloi's most vibrant rugs for a color refresh in the home.
Social Content for Loloi
Loloi has a large social presencse with over half a million followers. As a designer I help edit together Reels and TikToks to help maintain our social engagement. Content is connected by the social media manager or junior art director who will then capture footage on shoot for a Reel. Then a vague outline with footage is given to myself or other designers to edit together the footage choosing audio, pacing, and footage for each Reel and TikTok. The above grid of Reels are some of the ones I have created for Instagram. Each image has a caption of the link in which to find the reel on Loloi's instagam. Here's a link directly to Loloi's Instagram Reels: https://www.instagram.com/loloirugs/reels/ to review the Reels and get more context on the content.
https://www.instagram.com/reel/C7DARqrN5HY/
https://www.instagram.com/reel/C6l_qLDLbss/
https://www.instagram.com/reel/C5oxtakPvPY/
https://www.instagram.com/reel/C3k-fTqREKM/
https://www.instagram.com/reel/C3NhveMuYKe/
https://www.instagram.com/reel/C3DhAq3xkXC/
https://www.instagram.com/reel/C2agAhVpO3B/
https://www.instagram.com/reel/C2QPVDAPMxD/
https://www.instagram.com/reel/CyjdtqFyNaa/
Iconography
Above is an iconography set created for a top secret NDA project that is still in process at Loloi. I worked with the UX/UI team from a usability stand point to create icons that could be read as small as 32px clearly. Below you'll see the them in context with some information redacted due to NDA compliance. Due to the nature of the products, we wanted to go with a more organic brush like approach texturally, but clean illustratively for readability.
E-Commerce Content
Loloi works with trade accounts to sell rugs B2B, but during the pandemic had to diversify their presence in the interiors space even more. So they started pushing e-comm content further by create Amazon A+ and Waymore content for Wayfair. Below are some of the different additional content for Amazon and Wayfarer that I created to help support the marketing of collaboration brands like Magnolia Home by Joanna Gaines x Loloi and Chris Loves Julia x Loloi.
