This logo design is for a developing farm's branding. The Watkins' farm focuses on producing high quality tomatoes and tomato products, as well as, farm fresh eggs. The owners of the farm, Anna and Deb, are both vegetarians, so the growth of their own vegetables and free range eggs are incredibly important to them. They want to share their love of sustainability through home grown vegetables and low meat consumption with a high quality of life for their chickens.
The Watkins' Farm and Veg logo comes in three different options for multiple uses and printing cost effective options. The logo promotes their main produce offerings at their market with a chicken sitting on tomatoes instead of eggs.
Their chickens will produce a variety of egg colors from blue to brown to white. Imagine snagging yourself a cute little kitchen towel from their stand with the "Hatching Tomato" pattern.
If there is one thing I know about the Watkins', they love a good hat. Providing not only quality produce, but quality merchandise can help a farm stand out among the other farm stands. The additional detail of the tomato and broken egg on the back add a unique playfulness to the Watkins' Farm and Veg brand.
This fun "Don't harvest your tomatoes before they hatch" design brings a light-hearted look at the brand and their products. Sustainability is important to the Watkins' so printing their designs and brand on pre-loved shirts is one of the many ideas they have brewing for the market.
The Watkins' dogs are near and dear to them so we have two different bandana designs. One utilizing the design used on the T-shirt on black, and the other promoting their brand with the full color logo on tan.